Bud Bushnell established Genie Industries in the year 1966, after he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to lower and raise the hoist. This device really impressed a lot of clients and thus, the name was established.
Genie has moved into many new markets, as the demand for work platforms and lifts grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself known in many new markets. For instance, Genie went into production with stick booms, telehandlers, light towers, man-lifts and articulated booms.
Genie decided to secure a partner who held the same values because of the economic recession in the start of the 2000s, when they partnered together with Terex. This company has a history obtaining equipment manufacturers all over the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Therefore, all Genie machinery continue to be marketed under the Genie brand name.
Genie takes pride in listening to their customers. The company is devoted to continually improving quality and efficiency and is also dedicated to minimizing waste. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet machinery capable of working in delicate work settings. Where the machinery must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment together with the power of a diesel-powered generator.
Telescopic booms offer more horizontal reach, compared to any of the different aerial platforms. These machinery are great for limited access areas or small areas in all types of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machines provide the drive speed and supreme traction you need in order to travel around the job area and work site.